What Does the Maserati Logo Mean?

Orlando drivers recognize that trident logo anywhere, whether it’s on a Ghibli or a Quattroporte. But have you ever asked yourself what the Maserati logo means? Why does Maserati have a trident in their emblem, anyway? Maserati is made in Modena, Italy, today, but it was founded in Bologna. One of Bologna’s most famous symbols is the fountain depicting Neptune, the god of the seas, complete with his signature trident. The Maserati logo is inspired by this powerful icon, which symbolizes mastery over the raw power of water.

History Of The Maserati Logo And Brand

Maserati traces its origins to Bologna, Italy, circa 1914. The year Maserati began producing and building its own vehicles, though, was 1926. At this time, the Maserati logo debuted.

How did the Maserati logo originate? The answer is well-recorded; one of the Maserati brothers reimagined Neptune’s trident at the suggestion of the Marquis Diego de Sterlich, a family friend. Allegedly, this occurred in 1920. It would take six additional years for the Maserati Tipo 26 to surface.

Where Is Maserati HQ?

Maserati HQ was relocated from Bologna to Modena, Italy, in 1940, but by then, Bologna had already become inextricably linked to the Maserati logo and the company ethos.

A Deeper Look At The Maserati Logo Meaning

Different imagery appears across iterations of the Maserati logo, and each color has its own meaning and significance. Depending on when and where it appears, the trident might be white atop a navy blue, black, or one of several shades of gray backgrounds.

The Maserati emblem is distinct from the Maserati logo; on certain vehicles, you may see the “Saetta logo,” a design of a trident displayed in bold red on a white-and-blue field. We’ve listed what each aspect of the logo represents below:

• The red trident symbolizes the potent force of the Maserati vehicle itself, which delivers unparalleled performance on highways worldwide.
• The blue represents the sea—Neptune’s primary domain and source of strength.
• The white or silver field represents the land, the space between the seas where Maserati vehicles rule the roads.

Maserati of Central Florida Puts The Trident In Your Hands

Ready to purchase a powerful new Maserati from our Orlando dealership, like the Ghibli or Levante? Call 407-667-4300 to book your test drive appointment and then value your trade. Continue the adventure with Maserati of Central Florida by researching your favorite models with our team, or jump straight into the action by checking out our new vehicle inventory today.